Custom watches,
developed for your brand
Explore watch concepts, movement choices, case finishes, dial details and packaging. Share your brief to discuss OEM, ODM or private label development.
A look at watchmaking
Develop the details of your watch
A watch project brings together design, component selection, sampling and production planning. Start with the style, intended use and target specification for your collection.
Discuss movement options, case construction, dial details, straps and packaging. The development route, test requirements and commercial terms are confirmed in a project quotation.
The images and workshop footage on this page are references for discussing design and production methods; they do not represent mystylestep-owned facilities or completed client projects.
Choose a development route
Whatever you already have in hand, there is a way to turn your idea into a watch you can wear.
OEM — build to your design
Share drawings or a reference sample to discuss production to an agreed specification, including branding and packaging.
ODM — we design with you
Start with a brief and discuss design development, component options and sample requirements.
Private label
Explore suitable base designs and discuss permitted logo, dial, strap and packaging changes.
Full custom tooling
Discuss bespoke tooling and component development, subject to feasibility, sampling and quotation.
From your idea to a finished watch
Define the design, review component options, agree a sample and confirm the production plan. Specifications, minimum quantities, lead times and testing are discussed for each project.
Needs exploration
Share the intended style, target market, quantity and budget to define the development brief.
Design & modeling
Discuss drawings, dimensions and visual references before agreeing the design for sampling.
Component sourcing
Review suitable movement, case, dial, hand and strap options against the proposed specification.
Efficient manufacturing
Confirm feasibility, sampling, inspection requirements and production timing in writing.
Packaging
Discuss box format, labels, artwork and shipment requirements as part of the project scope.
Watch design references
Explore visual directions for dials, cases, movements and straps. Images are design references; availability, specifications and permitted customization are confirmed individually.
Panda Bamboo Tourbillon
Relief panda-and-bamboo dial with a central skeleton tourbillon and green croco strap — a highly collectible art piece.
Golden Flying Tourbillon
Sun-ray gold dial with a mother-of-pearl sub-dial, flying tourbillon below, blued hands and a crisp white silicone strap.
Aventurine Starlight
Aventurine starry dial with a mother-of-pearl time sub-dial and blued hands; a tourbillon turns at 6 o’clock — quiet and opulent.
Arc Skeleton Automatic
A top arc-scale window over a fully skeletonised automatic movement, with sword hands — sporty and mechanical at once.
Deep Blue Regulator
Blue gradient dial with big outer numerals and a central minute track — an off-centre regulator display, minimal but clever.
Blue-White Sector
A blue-and-white sector dial with numerals set into windows — clear layering and high legibility on a leather strap.
Fencing FightTime
A fencing-themed relief dial with a roller jump-hour window and mask detailing — a creative piece built for a sports brand.
Square Mechanical Roller
A square case housing a skeleton mechanical module with roller digits on a silicone strap — a crossover of fashion and mechanics.
Double Tourbillon
A honeycomb-bridge fully skeletonised structure with twin tourbillons in one frame and gold escapements — flagship craft.
Eight stations, one timepiece
Illustrative stages for discussing a project. The actual workflow, equipment and inspection plan depend on the agreed specification.
Design & Engineering
Tooling & Machining
Plating & Finishing
Dial & Hands
Movement Assembly
Watch Assembly
Testing
Packing & Shipping
Quality checks to specify
Agree the required checks, test methods and acceptance criteria for your project. Any certification or compliance evidence must be verified for the relevant product and supplier.
Water Resistance
Confirm the target rating, required test method and evidence before approving a specification.
Accuracy Check
Discuss the movement specification and the agreed method for reviewing timekeeping.
Strap Pull Test
Specify connection, clasp and strap checks suitable for the intended design.
Cosmetic Inspection
Agree cosmetic acceptance criteria for the dial, finish, crystal and branding.
Function Test
List the functions to review, such as winding, setting, calendar and chronograph operation.
Aging Run
Discuss the appropriate run test and reporting requirements for the project.
Configure every component
Movement
- Quartz Japanese or domestic
- Automatic Mechanical self-winding
- Imported Automatic, on request
- Complications Chrono / GMT
Case
- Material 316L / 904L steel
- Titanium Light, premium
- Plating PVD / IP gold
- Size 28–46 mm custom
Dial
- Finish Sun-ray / enamel
- Indices Applied / luminous
- Printing Your brand logo
- Colour Full Pantone range
Others
- Crystal Sapphire / mineral
- Strap Steel / leather / silicone
- Water resist 3–30 ATM
- Packaging Custom box / manual
Discuss your watch project
Share your design direction, quantity, budget and intended timing. We will review the brief and discuss the next steps and quotation requirements.